‍Led the creative direction for a key internal initiative to extend our Acrobat visual library to speak to our various audience segments. Sourced and pitched a total of eight illustrators that I managed over several quarters to develop our proprietary visual library. Included but not shown is a series of lifestyle photography and videos that showcased several customer scenarios. These assets were leveraged across a variety of digital marketing channels, successfully increasing brand and product value and feature awareness.

Acquisition, Engagement and Retention.