Lightroom Campaign : May Feature Release

Campaign Imagery

Performance Media

Additional Media

Objective

Promoting Lightroom’s new feature releases with heavy ad spend across social media platforms, I collaborated with the performance team and PMMs (Product Marketing Managers) to design and launch platform-specific narratives for paid ads. These "thumb-stopping" ads successfully drove positive engagement and increased Lightroom app downloads.

Platforms

Pinterest

Meta

GumGum

YouTube

TikTok

Snapchat

Remove anything.

Performance Media Ad: GuacPerformance Media Ad: SnapChatPerformance Media Ad: MetaPerformance Media Ad: SnapChat Carousel

Marketing Across Social Platforms

Striking the balance between product objectives and narrative engagement is a challenge, but it is also where I find the most success. By prioritizing relatable storytelling, these social ads have achieved a proven track record of exceeding both creative and strategic goals with high ROI success metrics.

Pinterest (Static & Video)