Lightroom Campaign : Your Shot Your Story

Performance Media

Objective

I partnered with our cross-functional teams to deliver platform specific concept or stories that resonated with Demand Gen and Retention audiences. Creative directed the campaign across two phases. Worked closely with writers and editors on optimization for A/B testing and then the performance team to track conversion. The intent was to broaden the reach of our consumer audience which we successfully executed.

Social Platforms

Meta

GUAC

Gum Gum

YouTube

TikTok

Snapchat

Pinterest

We Transfer

A person photographing food on a park bench with a camera. A dog is sitting on the ground nearby, looking up at the food. Text overlay reads 'Capturing light in food photos' and 'Adobe Photoshop Lightroom.'

This is Alex Lau

Social First

Meta / TikTok / GumGum / Pinterest / NYT Placement : Food Section

Colorful macarons on a glass plate, decorated cookies on a gold tray, cake with white frosting and rainbow sprinkles, and a partially eaten cake on a plate.

Colorful layered cake on a blue plate with a fork, partially eaten.

Plate with three chocolate birthday cake squares topped with colorful sprinkles on a green tablecloth decorated with confetti and next to a blue drinking glass.

Series of digital advertisements featuring a close-up image of a single round lemon cookie topped with white icing, against a yellow background. The ads include text overlay that reads 'Focus on food.' and promote Adobe Photoshop Lightroom for creating colorful food photos with easy edits, with buttons or branding for learning more or trying the software.

A series of digital advertisement images showcasing a stack of pink cookies with an overlay of text that says "Make it bold" and "Adjust color anywhere" for Adobe Photoshop Lightroom. The images display mobile and desktop views with editing sliders for color tint adjustments.